Pringles is one of the biggest brands in our portfolio, with a massive presence in the market for many years.

In 2021, coming out of a lockdown in Q1, our team had a challenge: How to significantly increase the number of Out-of-Home sales points for the brand? How to use the summer season to recover sales and to work brand visibility across the country?

The team reached out to a partner company that would allow us to reach snack bars all over the country and defined a strong and clear incentive scheme that would benefit all the partners as well as the final consumer.
The result was an outstanding gain of +300 points of sale, a strong recovery of the Out-of-Home channel that was crucial for a massive brand growth in 2021.